The Do’s and Don’ts of Banner Design for Online Marketing

Banner design can either be the coolest thing in the world or the worst thing in the world, depending on what you do with it. If you’re serious about online marketing, make sure you pay attention to these do’s and don’ts when it comes to banner design. These will help ensure that your banner design works with your overall strategy and that they bring in more revenue than they cost to produce. Here are some ways to do it right!

Best practices in making banners
Banners are online, but if you’re designing them, you may as well be designing offline ones. This means they should follow many of the same rules. Banners can appear at all times on a page and take up large amounts of screen space. The right way to approach banners is to understand what their true purpose is: Attracting attention. Simple banners that stick to a single point get noticed better than complex ones with multiple messages or gimmicks. Keep your design clean by limiting fonts and colors and by keeping lines short and text clear – nobody likes trying to read minute text on tiny images! If your banner needs further explanation, add it in large text below it where it can easily be seen.

How to get your banners noticed
To get your banner noticed, you want to make sure it stands out from other ads on your landing page or within a site. Your goal is to grab your visitors’ attention quickly, without being too flashy or distracting. To do that, follow these simple tips

What formats work best?
When it comes to banner advertising, there are three main formats: rectangle, leaderboard and skyscraper. A rectangle ad is a banner that typically spans two-thirds of a web page vertically or horizontally. Leaderboards are rectangular banners that can span an entire web page in height. Lastly, skyscrapers are tall banners (the name says it all) that can fill up multiple vertical columns on a page.

Where can you use banners?
Banners can appear on virtually any web page or social media site, such as Facebook or YouTube. Keep in mind that it’s important to tailor banners specifically to their medium: smaller social media graphics will perform better than full-size website banners. Also, keep in mind where your audience spends time online. If you’re trying to reach people who are active on Twitter, don’t focus all your attention on a Pinterest ad campaign—it won’t generate interest from your target market!

Where should you NOT use banners?
No matter how well crafted your banner is, if it’s not used in a high-traffic location where it can be seen by a relevant audience, it will be ineffective. The two areas you want to avoid are

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