If you’re reading this, then you’re probably a lawyer yourself, or at least know one and want to share this article with them. And if you’re reading this, then that means you probably don’t have your own website. Although having your own website might not seem as important to you as it should (probably because you already have enough work to do), creating one and maintaining it is essential to being a successful lawyer in today’s competitive marketplace. Learn how your website can help you in the long run with these five reasons why every lawyer needs their own website!
No matter what type of law you practice, a website can help you stand out from your competition. You might not be thinking about starting your own firm right now, but at some point you’ll have to start thinking about it—and even if you don’t, having an impressive online presence can improve your chances of landing partnerships and other opportunities. The best part? Setting up shop online doesn’t have to break the bank.
No matter how good you are at your job, clients won’t find you if they can’t track you down. And once they do find you, if your website doesn’t pop or inform them of your skill set and services offered, why would they choose to hire you?
3) Case Studies
By featuring case studies on your website, you’re setting yourself up to highlight your successes and show potential clients that you know what you’re doing. Showing results helps build trust and drive business toward your law firm. When writing case studies, stick to three facts about each client: an overview of their legal issue, how they found you, and how you resolved their problem. This type of focused storytelling is easier for readers to follow than paragraphs of text.
If you don’t have an online presence, how will anyone know who you are or why they should hire you? Let’s say there’s an attorney out there who needs to find representation for an injury claim. They want someone who has experience with these types of cases, but also someone trustworthy and personable. A lawyer’s website is their digital billboard that showcases their expertise as well as their personality. If potential clients don’t get a positive vibe from your website and social media channels, they won’t call—no matter how good your Yelp reviews are.
5) Lead Generation
One of your main goals as a lawyer should be to generate leads. And having a website allows you to capture potential clients’ contact information so that you can follow up with them, effectively and efficiently. Without an online presence, there’s really no way for people to find you and your practice online—even if they’re actively searching for legal representation. A website is simply an essential part of any successful law practice.